The culmination of a decade of meticulous market research and observation, K7L caters to a demographic that has had an intimate relationship with beauty throughout history, a relationship which is constantly evolving. Our focus was on formulating a line of products that would stand up to the highest standards of professional makeup artists, offering our end-consumers admission into the gates of A-list luxury.

Carefully Crafted Vivid Shades, our matte waterproof lip liner is designed to define your pout and prevent your lipstick from running, providing a full coverage formula that doesn't budge. With a long-lasting 12-hour wear, this creamy lip liner stays put all day long, allowing you to enjoy care-free glam without needing any touch-ups.

Easily maximize a thin lip or show off a voluptuous pout with our fool-proof application process. First, use a steady hand to define the outline of your lip, aligning both sides for a flawless look. Next, blend the lip liner for an invisible technique that yields visible results. Then, fill in your lips with your desired lipstick or gloss, and voilà!

From natural no-makeup beauties to divas looking to make a statement, our Buff dark pink lip liner looks beautiful on everyone. To guarantee maximum precision, remember to resharpen the lip liner pencil after each use.

Formulated to meet the highest standards of professional makeup artists, our matte lip liner provides a high-quality makeup application every single time, making it perfect for both beginners and experts alike.

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