From the brand, discover the perfect IT Cosmetics mascara to achieve your desired lash look. Whether you're seeking dramatic volume, super length, or natural-looking definition, the brand has a range of options to choose from.

Superhero Mascara, with its Elastic Stretch Technology, stretches the appearance of your lashes wider and longer for eye-opening results. The lash-changing power brush wraps each lash in a lengthening cape of color, delivering real results: 96% of users said their lashes looked stretched in a consumer panel survey.

For a salon-inspired lift and separation, Lash Blowout Mascara offers an intensely saturated black pigment for bold definition, while the lash-lifting microsphere brush gently catches every lash for a blowout lift and separation. This mascara boasts 19X your volume, and 93% of users said it did not flake, as observed in a consumer panel study and an instrumental study.

For those seeking the look of naturally healthy-looking lashes, Hello Lashes+ Mascara with Lash Care Serum provides volumized, defined lashes instantly, with gentle removal for less lash loss. The lash-loving formula leaves lashes soft and cared for, with 93% of users saying their lashes looked fuller.

Developed with Plastic Surgeons and Dermatologists, these mascaras are infused with skin-loving ingredients like collagen, biotin, and peptides, which condition as you coat. The brand describes the Superhero Mascara as a "lash lift in a tube," supporting healthier-looking lash hair with lash-enhancing ingredients.

Explore the IT Cosmetics mascara range and find the perfect formula to transform your lashes, from lengthening and volumizing to natural-looking and lash-caring. With real results and positive customer reviews, these mascaras are a must-try for any lash enthusiast.

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